Think beyond technology...let's think Customer Centered Design.
Want to accelerate your business & find inspiration for your IoT journey? Learn how we co-develop meaningful experiences for connected products and services.
Discover our guiding 'Bee Ahead Services', based on proven frameworks. We aim to make the design thinking process more productive.
"Design the right Thing, design Things right."
"Technology is revolutionizing products"
What Are Smart Connected Products? Smart, connected products have three core elements: physical components, digital components (hard- & software), and connectivity components. Digital components amplify the capabilities and value of the physical components, while connectivity amplifies the capabilities and value of the smart components and enables some of them to exist outside the physical product itself. The result is a virtuous cycle of value improvement.
What are Smart Connected products have in common? These hybrid products participate in ecosystems. Smart user involvement unlocks the potential to discover new valuable services and to transform to connected business models.
Smart connected products require design, not just technology.
designs that achieve hardware standardization through software-based customization, enabling personalization,
designs that support ongoing product upgrades
designs that enable remote and predictive service
designs that enable connection between the product and his data
designs that are user-centered and have a purpose
Below some examples of already successful solutions...
Above successful examples will certainly inspire, but take care...when asking entrepreneurs about the many business failings, they mention reasons like: *Obsolete/unsustainable business models *Dissappointing customer experience *Bad market fit *Lack of speed *Wrong timing
...there must be a better way!
You're about to solve a problem or serve an unmet need?
Dare to ask yourself about Design Strategy first.
* Hi Startups,
Remember, 'Fail early'...
Shape, Build & Launch a great promising product fast to a growing market, find reliable capital and further refine the unique abilities of the team: your key areas would one think, but...
How to be truly customer-centric?
Understand to design and design to understand, got it?
Would you consider designing cheap prototyping to test assumptions?
Did you find a problem statement that assess value to the customer?
How to deliver real value or how to be sincerely agile?
How do you explain the value of your offering in a space that hasn’t been defined yet? And how will you earn money?
How do you select the criteria for a MVP definition?
Difficulties to build your cross-functional team?
* Hello Enterprises,
Consider 'Design Thinking' sessions...
Combining Big Data and the Internet of Things has the potential to enable existing Business Environments to create breakthrough innovative business with richer functionality and new services, but...
How to truly empathize with your customers?
Are you solving the right problem?
Did you generate the broadest range of possibilities?
Will you visualize concepts with stories?
How to develop a differentiated Value Proposition?
Do you have a clear vision how to interconnect products and services?
Do you have the data model of your hybrid product in mind?
Which type of insights do you expect out of the raw product data?
"If you want long-term profits, don't start with technology, start with Design."
" User-centered Design is really important. Life’s too short to build something nobody wants…"
...Businesses have discovered a new secret weapon, the design advantage.
Why do more and more successful organisations go and find inspiration for their innovation programs within the Startup Eco-Systems?
Because: They want to stay at the forefront of their markets. They are looking for the typical agile, cross-functional teams culture facilitating strong collaboration, creativity and rapid experimentation. In addition, companies that decide for this open approach, are enabled for a innovation focus which is far more balanced between internal and external.
Why the role of a facilitating team within the Design Collaboration Process is of indispensable value?
Because: Bridging services between Digital Startups and Low-Tech Industry are important to connect both very different business environments in a efficient way in order to obtain mutual growth. Transformation from breakthrough technology to revenue will require a co-designing process with many stakeholders involved. The next business evolution will require a new partnership between those who understand and advocate for the user and those who understand and integrate the technology.
Why is the Corda Campus a interesting habitat for Digital Innovation?
Because: As a Technological Hub, it is the ideal workspace where young and dynamic ICT companies are making the next solutions. Here one can find all required competences for the Digital Journey under one roof, from Creatives to Business/Product Owners to Developers. But also Scientists, Service Analists, UX/UI Designers, Project Managers, Graphic Artists, Data Scientists and Brand Strategists. Experienced Professionals from iMinds, Start_it@KBC, Flanders_DC and specialised agencies deliver support & guidance.
Why is the importance of UX Design more important then ever before?
Because: Digitized Solutions should be extremely User-centered. Connecting 'Things' must have purpose and should solve real problems otherwise the solutions fail. The evolution to “Internet of Things 2.0” will be difficult for many companies to achieve because of not recognizing the value of design in connected product development. Effective innovation is the result of an integrated, thoughtful process with focus on products&services that simplify, delight, or enrich peoples lives. The IoT with its innate technological integration has a great potential to shape new customer experiences but demands a significantly higher level of design and technology partnership.
" Let's together redefine your brand's purpose for the digital age. "
New Technology is the oxygen to energize and accelerate the discovery process of the value propositions for profitable business of tomorrow. But capturing the full potential of IoT opportunities will also require business model innovation.
" Bridging services between Digital Startups and Low-Tech Industry enable for mutual growth and transformation from breakthrough technology to revenue. "
" Digitization blurs the lines between technology companies and other types of businesses. As an example, makers of industrial machinery, are now creating new business models by using IoT Solutions to offer their products as a service. "